OSU You Either Have It, Or You Don't

Rather than focusing on the health benefits of apple cider vinegar, we created a playful, modern brand world for OSU, celebrating some of Japan’s oldest residents and their vigorous zest for life.

Through vivid outfits, jazz music, and some very experienced Japanese talent, the bright and energetic campaign, directed by Luc-Yan Picker with photography by Alex Dias, captures the energy and attitude of one of the healthiest and happiest nations in the world.

Appl Cider Vinegar
OSU -Portraits
image of various merchandise

Results

  • We helped OSU become the fastest growing Apple Cider Vinegar brand in the UK, with a 200% year on year uplift in sales.
  • A 48% increase in brand awareness amongst our target audience.
  • Purchase intent jumped from 1% to 9% amongst those that recalled our ads.

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