Our team
Aidan McClure
Founder & CCO
Aidan has been an award-winning creative at some of London’s top creative agencies including AMV, Mother, BBH, and Adam&Eve. After being made Creative Director at Adam&EVE DDB he looked after Google, VW UK, McCains, and John Smiths before joining the BBC in 2016 as founding ECD to help set up BBC Creative, the corporation’s inhouse creative agency.
Jessica Lovell
Founder & CSO
Jessica Lovell is one of the founders of Wonderhood Studios. Before founding Wonderhood, she worked for some of the UK’s most innovative and creative agencies, creating advertising campaign and big brand ideas for leading global brands and cultural institutions.
At Wonderhood Studios, Jess is the Chief Strategy Officer where she not only leads the Advertising and Brand Strategy studios but also heads up the companies branded entertainment projects.
Alex Best
Founder & CEO
Alex has a wealth of experience in developing famously effective work. He has taken learnings from some of the worlds best agencies to develop a way of working with clients that leads to close, open and collaborative client relationships, powerful creative work and importantly, strong results.
Jack Croft & Stacey Bird
ECDs
Stacey and Jack joined Wonderhood in 2018 from 4Creative, Channel 4’s in-house agency and have been behind some of Wonderhood’s most award-winning and effective work such as Comic Relief, Nike, Branston pickle and Macmillan.
In April of 2024, they were promoted to Deputy ECD's and now oversee the creative direction across some of our key accounts, including Starling, Hargreaves Lansdown and Belazu.
Caroline Parkes
Chief Experience Officer
Caroline is an expert in customer experience and loyalty, with three decades of data led creativity under her belt. She was previously the CSO at RAPP, helping the agency win Campaign’s Customer Marketing Agency of the Year in 2022 and 2023. She’s worked on some of the UK’s most loved brands (including IKEA, Land Rover & KFC) and is obsessed with driving growth, by leveraging customer data and turning customers into advocates. Having won a Cannes Lion and three DMA Grand Prix, Caroline is also a respected industry effectiveness judge (including IPA Effectiveness and Effies) and is the chair of the DMA Awards. She joined Wonderhood in 2024 to create a unique CX offering.
Nick Exford
Executive Strategy Director
Nick joined Wonderhood at its inception in 2018, having previously worked at Wieden + Kennedy and adam&eve DDB.
He's led winning pitches and ran strategy for Starling, Branston, Three, YouTube, Belazu and Coral.
In 2025 Nick was promoted as Executive Strategy Director, having previously been Head of Strategy since 2021.
A multiple creative and effectiveness award winner throughout his career, Nick has contributed to effectiveness winners for Branston, Starling and Three for Wonderhood.
Sam Brown
Managing Director
Sam has partnered with some of the world’s most famous brands to create effective and award-winning communications. She spent the majority of her career at adam&eveDDB where she ran John Lewis, H&M and Google. She was running the Cadbury account globally at VCCP when Wonderhood poached her to lead the Account Management department, Branded Entertainment and our flagship partner Three.
Georgia Bullen
Head of Account Management
Georgia joined Wonderhood in December 2021. Since joining, she has led the global launch of the INEOS Automotive brand and helped Starling Bank secure their first Effie.
In 2025, she was promoted to Head of Account Management, overseeing all of Wonderhood's Account Management Department.
She was previously at adam&eve DDB where she ran European giant Booking.com and the global Max Factor account.
Joe Harris
Head of Strategy
Joe joined Wonderhood's Strategy team in 2021, having previously worked at The Monkeys in Sydney and The Brooklyn Brothers in London.
Since then, Joe has run strategy across Three, Starling Bank, Branston, Sarson's, INEOS Automotive, Abel & Cole and MADE. He's played a pivotal role in building the Brand Strategy offering and leading strategic projects for the Design Studio.
In 2025, Joe was promoted to Head of Strategy overseeing the running of the Strategy department.
A multiple creative and effectiveness awards winner, Joe has 10x Gold Effies, A Grand Prix and an IPA to his name.
Eddy Yan
New Business & Marketing Director
Eddy started his career in advertising at BBH and joined Wonderhood Studios in 2020 to work on our flagship account, Three. Since then, he has led a broad range of clients including Starling Bank, Coral and Belazu. In 2023, Eddy helped launch the Design Studio and has now increased his cross-studio leadership by running the New Business department.
Roy Barker
Creative & Design Operations Director
Roy joined Wonderhood Studios in 2021 to build and lead their Creative Project Management department, alongside managing day-to-day working processes for the Advertising Studio. His responsibility for bolstering the output of photography, illustration and design has led to founding Wonderhood’s Design Studio, alongside Simon Elvins.
Natasha Johnson
Head of Production
Natasha joined Wonderhood in 2022 to oversee the production department. Partnering with world-class directors and talent, the agency has since then picked up awards at The British Arrows, D&AD and Campaign BIG, amongst others. Natasha also plays a pivotal role in ensuring Wonderhood is working with diverse talent and partners across all productions.
Simon Elvins
Co-Founder & Head of Art
Simon started his career working in identity and branding where he had his own studio and worked directly with clients in the arts and cultural sector, such as the British Council, Whitechapel Gallery and the Royal College of Art. Since then he worked at Wieden+Kennedy London for over 6 years where he led projects for Coca-Cola, Honda and Three. Simon has headed up the design department since he joined Wonderhood and is responsible for the overall visual output of the agency.