About us

Wonderhood Studios is a unique independent creative company founded by people with the skills to deliver impact across advertising, premium TV, social and design.

We provoke wonder through a neighbourhood of curious minds, developing original ideas that impact culture for brands, platforms and broadcasters. And because of our unique studio structure, working with and at Wonderhood Studios feels different. We are a vibrant community with a rich tapestry of expertise and diversity, coming together to create a dynamic environment. Our breakthrough thinking occurs at the boundaries of knowledge, disciplines and perspectives.

Getting attention is getting harder.
And keeping it is even harder.
Audiences are fragmented.
Media is fragmented.
We need new thinking.
This doesn’t happen by staying in your lane.
It takes a combination of skills.
Shared knowledge.
And a challenging POV.
Introducing Wonderhood Studios.
Built from the bottom up to work differently.
A neighbourhood of curious minds.
Under one roof.
Where strategy, insight and technology meet storytelling and design.
We partner with world-class talent.
To deliver breakthrough ideas.
To generate national conversations.
To provoke wonder.
And move audiences across the world.
Let us pay some real attention to you.

The Central Team

David Abraham

David Abraham

Founder and Group CEO

David is the former CEO of Channel 4 (2010 - 2017) and UKTV (2007 - 2010). He has led channels for Discovery Networks in the UK and USA and in the earlier part of his career, he was a co-founder of the creative agency St Luke's.

David co-founded Wonderhood Studios in 2018. The company is independent and is driven by an ethos of world-class creativity powered by a unique juxtaposition of skills and experience.

Sachin Dosani

Sachin Dosani

Founder and Group COO

Sachin has spent the majority of his career working with and advising companies in the media and entertainment sector. In 2010, Sachin was a co-founder of ACF Investment Bank - a boutique mergers and acquisitions specialist within media and entertainment. He was initially based in the London office before spending several years across the LA and NYC offices. Sachin was involved in dozens of market-leading transactions across both the US and UK markets involving groups such as ITV, BBC, Sky, NBC Universal, Warner Bros, Sony, Lionsgate and All3Media.

Prior to ACF, Sachin spent 7 years at Grant Thornton — one of the leading accounting firms in the world — where he specialised in mergers and acquisitions after gaining his ACA

Becky Smith

Becky Smith

Head of Finance

Becky joined Wonderhood in 2020 to lead the finance function from Publicis Sapient where she held various roles working across financial planning, reporting and analysis. She previously worked in the group finance team at FTSE listed Informa PLC.

Prior to this, she trained and qualified as a Chartered Accountant at top four accountancy firm KPMG.

Cassandra Akintoye

Cassandra Akintoye

Senior HR Manager

Cassandra has a wealth of HR and Operational experience across a number of sectors, from construction through to online food logistics.

At Wonderhood Studios Cassandra will drive the people agenda; supporting the business in delivering impactful and stimulating material to audiences and customers, whilst driving diversity and innovation.

Our DE&I Mission Statement

At Wonderhood, we are dedicated to fostering diversity and inclusivity across our organisation and in our creative output.

Recognising the importance of reflecting the rich tapestry of our modern, multicultural society, we actively champion diversity in both our workforce and the content we produce.

As part of this commitment, Wonderhood is continuously engaged in initiatives aimed at providing opportunities for groups that have historically been underrepresented in the advertising and television industries.

Through partnerships, outreach programs, and diversity-focused recruitment efforts, we strive to create an inclusive environment where everyone, regardless of background, can thrive and contribute to our collective success.

The Brokerage

To further our dedication to DE&I at Wonderhood, we are proud partners of 'The Brokerage', a social mobility charity focused on empowering young people from working-class and ethnic minority backgrounds to pursue their career aspirations. Through this partnership, Wonderhood provides opportunities for young individuals to participate in immersive experiences lasting between 1 to 6 weeks, aimed at providing invaluable insights into the industry. We are excited about the impact of this initiative and remain committed to fostering an inclusive environment where everyone can thrive.

The Brokerage
The Brokerage

London Living Wage Foundation

Wonderhood is deeply committed to ensuring that all individuals associated with our organisation are paid a fair and dignified wage. That's why we're proud to announce that we've secured accreditation from the Living Wage Foundation.

This commitment means that everyone, whether they're an agency worker, freelancer, or employee, will receive a minimum hourly wage of £13.15. The real living wage reflects the actual cost of living and enables our colleagues to lead fulfilling lives.

At Wonderhood, we believe in fair compensation for all, regardless of employment status or role. Securing accreditation from the Living Wage Foundation reaffirms our dedication to supporting the well-being and prosperity of our entire workforce.

London Living Wage Foundation
London Living Wage Foundation

Grierson DocLab

Wonderhood is a proud supporter of the Grierson DocLab training programme and hosts a yearly placement for 18-25-year-old trainees who want to thrive in the world of factual TV and documentary filmmaking.

Grierson DocLab
Grierson DocLab

We Are Doc Women

Wonderhood Television has signed up to We Are Doc Women’s 50:50 pledge, so that at least 50% of our programmes are directed by women. We ensure our productions are Albert-certified for sustainable best practice (https://wearealbert.org/).

We Are Doc Women
We Are Doc Women