About us

Wonderhood Studios is a unique British creative company founded by people with the skills to deliver impact across advertising, premium TV, social and design.

We develop original ideas that impact culture for brands, platforms and broadcasters. And because of our unique studio structure, working with and at Wonderhood Studios feels different. It’s fun, stimulating and most importantly, produces great work that inspires audiences and customers alike.

We are fully independent and partner with some of the most talented and original creators, brand partners, platforms and channels in the world today.

We are a neighbourhood of creative studios.
An independent collective of the world’s best
creators working together to make the best
work of our careers.
We inspire one another.
We challenge each-other. 
We champion outstanding creativity. 
We break the rules.
We make a difference.
We push the frontiers of creativity in pursuit of
a better way.
We are persistent and tenacious. 
We all make things happen.
We are open, honest and work as a team.
And we look after one another.
We love what we do.
Above all, we never settle.

The Central Team

David Abraham

David Abraham

Founder and Group CEO

David is the former CEO of Channel 4 (2010 - 2017) and UKTV (2007 - 2010). He has led channels for Discovery Networks in the UK and USA and in the earlier part of his career, he was a co-founder of the creative agency St Luke's.

David co-founded Wonderhood Studios in 2018. The company is independent and is driven by an ethos of world-class creativity powered by a unique juxtaposition of skills and experience.

Sachin Dosani

Sachin Dosani

Founder and Group COO

Sachin has spent the majority of his career working with and advising companies in the media and entertainment sector. In 2010, Sachin was a co-founder of ACF Investment Bank - a boutique mergers and acquisitions specialist within media and entertainment. He was initially based in the London office before spending several years across the LA and NYC offices. Sachin was involved in dozens of market-leading transactions across both the US and UK markets involving groups such as ITV, BBC, Sky, NBC Universal, Warner Bros, Sony, Lionsgate and All3Media.

Prior to ACF, Sachin spent 7 years at Grant Thornton — one of the leading accounting firms in the world — where he specialised in mergers and acquisitions after gaining his ACA

Becky Smith

Becky Smith

Head of Finance

Becky joined Wonderhood in 2020 to lead the finance function from Publicis Sapient where she held various roles working across financial planning, reporting and analysis. She previously worked in the group finance team at FTSE listed Informa PLC.

Prior to this, she trained and qualified as a Chartered Accountant at top four accountancy firm KPMG.

Cassandra Akintoye

Cassandra Akintoye

Senior HR Manager

Cassandra has a wealth of HR and Operational experience across a number of sectors, from construction through to online food logistics.

At Wonderhood Studios Cassandra will drive the people agenda; supporting the business in delivering impactful and stimulating material to audiences and customers, whilst driving diversity and innovation.

Our DE&I Mission Statement

We are a creative organisation delivering ideas that impact culture across advertising, design, television and social.

As an organisation whose output is consumed and experienced in our modern multi-cultural society, we have a responsibility to champion and mirror this diversity in our output and amongst our workforce.

Our industries have historically been too white, too London-centric, too cis, too middle class and too dismissive of disabled and neuro-diverse talent. They have been ageist, struggled with gender diversity in senior ranks, and failed to create working environments that are inclusive and allow everyone to thrive.

Wonderhood Studios is taking active steps to change this. We are continually striving to better reflect the diversity that makes up our society and to create an inclusive environment where everyone can thrive.

Endorsement of timeTo

Wonderhood Studios is an official endorser of timeTo - a campaign to end sexual harassment in advertising and marketing, set up by WACL, NABS and the Advertising Association in 2018.

Sexual harassment must never be tolerated. We firmly believe that everybody should feel safe and comfortable at work, both within our organisation and in our wider industry. It is down to all of us to do what we can to recognise, report and end sexual harassment at work.

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