Three Life Needs A Big Network

As part of the launch of Three’s new brand platform ‘Life Needs a Big Network’, we underwent a comprehensive brand refresh for the brand which was rolled out across its stores, offices, owned and bought media, and digital and sponsorship footprint.

The identity was built around a new, standout colour gradient known as Aurora Sunrise – reminiscent of a dawn sky to signify the brand coming of age – and an animated world based on customer mobile behaviour.