Branston Brand Refresh
Branston Pickle is celebrating 100 years of fond existence in British hearts, minds and mealtimes. As a brand that gives you a hit of home comfort every time you add it to your favourite sandwich or a wedge of cheese on crackers, it was important to use this milestone to remind people that Branston is just as relevant to our lives today as it was 100 years ago.
So, to celebrate 100 years of Branston and coinciding with a logo refresh and updating packaging, we’ve modernised the look, feel and tone to show what Bringing out the Branston means for families in 2022.
To put the brand back on the map, it was crucial that we created a consistent look and feel across all channels. We’ve freshened up the colour ways to communicate range and innovation, whilst still championing the mouth-watering power of sweet pickle in our imagery. The bold design approach makes the most of the brand’s assets, bringing back some confidence and a bit of swagger but never taking ourselves too seriously.