Karma Cola Good Drinks for Bad Adults
Ditching the tropes of purpose-driven advertising, we created comic strip-style posters for organic and fairtrade soft drink brand Karma Cola.
The posters featured a character called Lesley who represents adults who have good intentions but fall short when life gets in the way. Running across outdoor, print and social, the ads’ distinctive brand world helped drive a 130% uplift in brand awareness despite a small media budget.
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