About us
Beyond advertising, we work with some of the most established and fastest growing brands on the planet, including the British Museum, YouTube and Meta to develop transformative brand strategies at both a global and local scale.
Wonderhood has a unique approach to brand strategy; where brand strategists and data strategists work in partnership - we call it 'parallel planning'. Parallel planning enables us to get to actionable insights and strategic frameworks for our brand partners at pace.
This is our promise:
1.
A fully integrated approach to data planning with data playing a critical role from the start of the creative and development process to the very end. From briefing to creative review to post-campaign analysis, a data planner will be present throughout.
2.
Never death by data. The world is overflowing with data masquerading as ‘insight’. At Wonderhood Studios, we promise actionable, revelatory insights. No jargon. No spreadsheets. No 100 slide presentations on ‘how cereal is popular in the mornings.’
3.
We avoid relying too heavily on 3rd party data, such as Mintel and Foresight Factory. Instead, by using propriety tools, we tap into the ‘the engines of culture’. Analysing the things people are watching, sharing, talking about, searching for, listening to, and so on.