Our ambition at Wonderhood Studios is to make work that gets talked about. Helping to fuel this ambition is data.
Our belief is that data can have a transformational effect on the strategic and creative process for both brand communication and content development.
By unearthing cultural insights and identifying societal trends, data can act as springboard for creativity. Central to our success is our ability to tap into ‘the engines of culture’, real-time insights based on propriety tools that analyse conversations, viewing habits, sharing behaviours, search and many more consumer data points that ensure all our work is grounded in the real world. That is our belief.
This is our promise:
A fully integrated approach to data planning with data playing a critical role from the start of the creative and development process to the very end. From briefing to creative review to post campaign analysis, a data planner will be present throughout.
Never death by data. The world is overflowing with data mascaraing as ‘insight’. At Wonderhood Studios, we promise actionable, revelatory insights. No jargon. No spreadsheets. No 100 slide presentations on ‘how cereal is popular in the mornings.’
We avoid relying too heavily on 3rd party data, such as Mintel and Foresight Factory. Instead, by using propriety tools, we tap into the ‘the engines of culture’. Analysing the things people are watching, sharing, talking about, searching for, listening to, and so on.