OSU You Either Have It, Or You Don't

This energetic digital, VOD, and TV campaign for the premium apple cider vinegar brand captures some of Japan's oldest residents and their vigorous zest for life.


  • We helped OSU become the fastest growing Apple Cider Vinegar brand in the UK, with a 200% year on year uplift in sales.
  • A 48% increase in brand awareness amongst our target audience.
  • Purchase intent jumped from 1% to 9% amongst those that recalled our ads.

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