Our Team
Nick Exford
Head of Strategy
Nick has a proven track record in leading transformative brand strategy projects for both national and global clients across multiple sectors throughout his career. including UK Supermarket Sainsbury's, Three Mobile and Formula 1 during his time at Wieden + Kennedy London. A founding part of the Wonderhood team since 2018, Nick has led and overseen consultancy and brand strategy projects with many of our client partners, from FMCG challengers Belazu to global tech giants Youtube.
Joe Harris
Strategy Director
Started his career at The Brooklyn Brothers where he led strategic thinking across the Land Rover product portfolio and developed corporate brand strategies for JLR Corporate and Stagecoach UK. He then went onto the Monkeys in Australia where he developed brand strategies for the country’s largest B2B telco brand, Tourism Western Australia, launched a new brand for McGuigan Wines and reinvigorated David Jones. Since Joining Wonderhood in 2021, Joe has been helping to build our brand strategy function across Abel&Cole, Starling Bank, Three UK and INEOS Automotive.
Charlotte O'Brien
Strategy Director
Charlotte joined Wonderhood to work on the Waitrose account having worked for several years at VCCP on the award-winning Cadbury work. Prior to this she was at M&C Saatchi Sydney where she worked on brands like Tourism Australia and Commonwealth Bank. Charlotte is a creative awards winner having worked on the strategy for Cannes Lions and D&AD winning pieces of work.