Our team

Caroline Parkes
Chief Experience Officer
Formerly the CSO at RAPP, Caroline brings decades of experience in guiding the strategy for CRM & Loyalty programmes across all sectors. She is the current chair of the DMA Awards (the UK’s leading data driven marketing awards).

Steve Aldridge
Creative Partner
Steve is a leader, business founder and advisor with a track record of building award wining agencies and campaigns. He’s known for shaping category-defining ideas and fostering collaborative, innovative ways of working. Previously, UK Chief Creative Officer at Wunderman Thompson where he helped the agency win 300+ awards, including D&AD Pencils, Cannes Lions and five Agency of the Year titles.