Royal Foundation Centre for Early Childhood Shaping Us

Our new visual identity for the Princess of Wales’ Shaping Us campaign comprises a fresh logo and design language across print, OOH, online and social.

The visual identity speaks to the adult, conscious not to trivialise the well-researched foundations of the campaign with overtly cute, soft and primary cues. Typography was set in a mix of weights and set in a way that had a sense of play and movement and the motion-first approach meant that a sense of growth and movement informed every aspect of the brand, even when used in static formats.

Tiled up images and typography
Billboard and Princess of Wales standing in front of a shaping us logo
Billboard in leeds

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