Royal Foundation Centre for Early Childhood Shaping Us
Our new visual identity for the Princess of Wales’ Shaping Us campaign comprises a fresh logo and design language across print, OOH, online and social.
The visual identity speaks to the adult, conscious not to trivialise the well-researched foundations of the campaign with overtly cute, soft and primary cues. Typography was set in a mix of weights and set in a way that had a sense of play and movement and the motion-first approach meant that a sense of growth and movement informed every aspect of the brand, even when used in static formats.
![Tiled up images and typography](https://ca1-wnd.edcdn.com/_720xAUTO_crop_center-center_none/Shaping-Us-BAFTA_Tiles.jpg?v=1717781726)
![Billboard and Princess of Wales standing in front of a shaping us logo](https://ca1-wnd.edcdn.com/_720xAUTO_crop_center-center_none/RF_ShapingUs_2up_PoW.jpg?v=1717781730)
![Billboard in leeds](https://ca1-wnd.edcdn.com/_720xAUTO_crop_center-center_none/Shaping-Us-OOH_1_v2.jpg?v=1717781727)
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