Waitrose Say It With Food
This Christmas season, Joanna Page and Mathew Horne are back on screens as Waitrose reunites the romcom icons as a part of its “Say It With Food” Christmas Campaign. Our new six-part mini-series answers some of the nation’s most common Christmas quandaries with tasty Waitrose food.
The pair have long been loved for their on-screen chemistry, romance and relatable humour, and this new series ‘How to Say It With Food’ - launching on Waitrose’s social channels across December - brings back that festive magic.
This year's lovable series follows 2024’s Armchair Detectives three-parter, which saw another iconic pairing, ‘Line of Duty’s’ Vicky McClure and Martin Compston, reunite as part of the Sweet Suspicion campaign, as Waitrose doubles down on its entertainment credentials.
The comedic films each serve up a relatable Christmas story with humour, heart, and plenty of delicious Waitrose food. Every episode has been inspired by genuine quandaries and well-known Christmas antics sourced by social listening.
The campaign has launched across Waitrose’s online and social channels, with new episodes dropping every Tuesday and Friday in the lead up until 19th December. The mini-series was created by Sophie Crean, directed by the acclaimed duo CHIPS, Jonathan Brooks & Mat Laroche, and produced in-house at Wonderhood Makers.
