Waitrose | Better Chicken Commitment

To celebrate becoming the first UK supermarket to fulfil its Better Chicken Commitment, Waitrose wanted to raise awareness of its higher animal welfare standards in a memorable and engaging way. Wonderhood Studios partnered with Alex Horne and The Horne Section to transform the nostalgic "Chick, Chick, Chicken" song into a witty comedy music video that encouraged shoppers to "check their chicken" while showcasing Waitrose's commitment. Produced for social, the campaign used humour and entertainment to make a complex sustainability message accessible, driving awareness of Waitrose's industry-leading animal welfare credentials.