Numan Buffet Boy is Everywhere

The launch of Numan’s ‘Buffet Boy Is Everywhere’ campaign marked the character’s first fully integrated rollout, following his first appearance in June 2025.

Spanning TV, national out-of-home, social vignettes, and radio, the campaign brings to life the constant presence of temptation and the challenge of staying focused when forming new habits. It serves as the first creative expression of our partnership with Numan, with Wonderhood Makers supporting via a series of social films.