M&G Wealth &Me

In a world full of dubious financial guidance and everyone having an opinion on investing, it was crucial that &me stood out as a trusted expert.

The brand world features speech bubbles that interject and jostle for attention, each offering up their own opinion on your financial questions. But in this world, &me offers trusted advice backed by M&G Wealth, which is set in a series of bright and bold brand colours. The work is also brought to life in motion where these opinions pop-up across social, digital OOH and DEPs.