S Club X Waitrose: No.1 'The Remix'
To celebrate the launch of the No.1 range, Waitrose mixed up some noughties nostalgia by bringing together pop icons S Club and one of the UKs favourite DJs – Jax Jones – reimagining and remixing S Club’s 1999 pop ballad ‘You’re My Number One’. It was a match made in TikTok heaven.
And there really ain’t no party like an S Club Party... especially in Waitrose!
The ambition was to resonate with the brand’s customer base with a campaign that would span generations, tap into trends and create a moment of joy around the launch of the own-brand premium range this October.
Leveraging social listening and customer insights from Wonderhood’s Data & Insights team, the campaign aimed to appeal to a new generation of food lovers by tapping into the Y2K cultural revival that’s been trending throughout 2024.
Social insights including TikTok Analytics 2024 revealed that nostalgia is a particular interest of many of those who shop at Waitrose, inspiring the collaboration. The result? A bold initiative that brings the No.1 range to life online with as much flavour and fun as you’d expect from your local Waitrose store.
