S Club X Waitrose: No.1 'The Remix'

To launch Waitrose's premium No.1 range, Waitrose brought together pop icons S Club and DJ Jax Jones to reimagine the band's 1999 hit "You're My Number One," creating a nostalgic, social-first campaign designed to spark joy and conversation. Inspired by audience insights and the resurgence of Y2K culture, the campaign tapped into nostalgia while introducing the range to a new generation of food lovers. Blending music, entertainment, and social content, it transformed the product launch into a playful cultural moment that celebrated the flavour and fun at the heart of the Waitrose brand.