Armchair Detectives Waitrose
Waitrose’s hugely popular whodunnit festive ad starring Successions Matthew Macfadyen as Detective, and Fig the cat as an (un)likely suspect, launched it accompanying social campaign by the Wonderhood Makers, to drive conversation online around this year’s biggest Christmas mystery – who stole the Christmas -No.1 red velvet bauble- dessert.
Joining forces to catch the mysterious culprit, the two part investigation sees our duo deciphering Easter Eggs within the spots, to ultimately determine who (they think) ‘dunnit’, ahead of the reveal which took place in the main advert taking place on Tuesday 26th November.
The social-first content has seen the first instalment amassing over 3m views, across Instagram and TikTok, organically, with Kantar, revealing that the content is still currently in the top 6% of ‘thumb stopping power’ and top 7% for enjoyment.
