Hackett London x David Gandy Wellwear

Wonderhood Makers led the campaign production for the launch of the collaboration between two leading British menswear brands: Hackett London x David Gandy Wellwear. The collection is a 12-piece collection of luxury lounge and sleepwear, merging Hackett London’s modern take on classic, traditional menswear with David Gandy Wellwear’s well-being focused fabric innovation.

The ambition of the campaign, as cited by Wonderhood Makers’ Managing Partner, Jo Lumb, was to showcase “the traditional Hackett aesthetic, but through a Wellwear lens”. Leading fashion photographer, Arnaldo Anaya-Lucca, captured the imagery which was used for both online and POS. Celebrating the twenty-year relationship between David Gandy and the British heritage brand, the cinematic campaign features the world’s most successful male model unwinding in a luxurious, country fashion, dressed in pieces from the collection.

man walking across a gravel drive
black and white image of man in a boat

The campaign achieved wide press coverage in both editorial (Drapers, The Times, Sheerluxe, The Independent, FT Online) and trade press (Campaign, Ads of Brands, Marketing Beat). A launch event attended by top tier press, influencers and celebrities took place at the iconic Scarfes Bar at Rosewood London.

man in a chair