Wonderhood Makers led the campaign production for the launch of the collaboration between two leading British menswear brands: Hackett London x David Gandy Wellwear. The collection is a 12-piece collection of luxury lounge and sleepwear, merging Hackett London’s modern take on classic, traditional menswear with David Gandy Wellwear’s well-being focused fabric innovation.

The ambition of the campaign, as cited by Wonderhood Makers’ Managing Partner, Jo Lumb, was to showcase “the traditional Hackett aesthetic, but through a Wellwear lens”. Leading fashion photographer, Arnaldo Anaya-Lucca, captured the imagery which was used for both online and POS. Celebrating the twenty-year relationship between David Gandy and the British heritage brand, the cinematic campaign features the world’s most successful male model unwinding in a luxurious, country fashion, dressed in pieces from the collection.

The campaign achieved wide press coverage in both editorial (Drapers, The Times, Sheerluxe, The Independent, FT Online) and trade press (Campaign, Ads of Brands, Marketing Beat). A launch event attended by top tier press, influencers and celebrities took place at the iconic Scarfes Bar at Rosewood London.