Starling Bank The Bank Built For You

Ahead of the launch of the latest Starling Bank brand campaign, Wonderhood Makers was challenged with socialising the ATL in order to drive deeper relevance with a new, broader audience base. Through working with Starling’s social team the new campaign - The Bank Built for You - was full of possibilities and potential when translating TV, OOH and Radio assets into content that would not only get seen in social media spaces, but drive engagement with more communities.

Makers approached the content in three ways:

  • Shooting condensed versions of the TV scripts using social-first formats and techniques
  • Lifting the casts of each of the 3 x AV assets and giving them more meaning in new online scenarios and content
  • Standalone, trend-driving content using social listening and platform trends

By leveraging the same set, cast and concepts, we were able to create fit-for-platform ‘cuts’ of the hero AV creative that utilised in-platform features, as well as campaign narratives to create versions of the ad that not only felt organic, but were actually organic. By collaboratively working with Starling’s social - first clients this approach outperformed the industry benchmark.

Ultimately, by seizing the opportunities presented by TikTok's first formats, current trends, integrating socially-oriented scripts, and introducing the interactive 'spot the prop' contest the social campaign enhanced the depth of the above-the-line storytelling and engagement with our audience. This approach, characteristic of Wonderhood Makers collaborative and creative style, sets a rare standard in advertising.