Three Life Needs A Big Network
In the latest reimagining of the ‘Life Needs a Big Network’ brand platform, Three UK unveiled its biggest brand campaign, highlighting the importance of emotional connection, and celebrating the power of belonging to many personal networks through relatable, real-life scenarios based on real life insights.
The ads explore two stories that bring to life the power of belonging to a connected network. The first ad follows the Sharma family as the eldest son has a crisis of confidence before a job interview. escaping to the bathroom, his whole family suddenly appears out of nowhere, through the group chat on his phone, offering him a rousing pep talk to help him nail the interview.
The second ad follows a new mum who is feeling overwhelmed as she struggles to settle her baby. As she walks downstairs in the dead of night, she opens her kitchen door and the to see several fellow new mums in the room, offering advice, consolation and virtual hugs through the power of a group chat.
The fully integrated campaign spans across TV, VOD, cinema, radio, OOH, PR, social, digital and retail - airing with spots during the Euro ‘24 Germany v Scotland game on ITV1, Love Island on ITV2 and Celebrity Gogglebox on Channel 4.
