Three Talk More Than Football

Hollywood hardman Vinnie Jones leads our newest campaign with Three UK, seeing him deliver a rousing team talk to Chelsea men’s stars about the importance of talking about their mental health. Research conducted by Three UK reveals over two-thirds (67%) of football fans have struggled with their mental health, whilst one in three has never spoken to anyone about it.

The ad shows Chelsea F.C. players Cole Palmer, Nicolas Jackson, Robert Sanchez and Alfie Gilchrist look set to receive the ‘hair dryer treatment’ from the football legend. Instead, Vinnie candidly uses his own struggles to encourage them to reach out to others and ‘talk more than football’. The content draws inspiration from a motivational team talk and urges football fans of all ages to start conversations around wellbeing within their social and support networks.

Vinny Jones talking to the team

The multi-channel campaign follows the launch of the initial campaign in April 2023 and includes 60-second social video that went live during the Chelsea vs Manchester United game on 4 April, and a two-and-a-half-minute TV advert featured on TNT on Thursday 4 April and Saturday 6 April and Sky Sports on Saturday 6 April and Sunday 7 April.

team huddle

Three’s research found that one in four (27%) fans said that seeing well-known people talk more regularly about mental health would help them do it too. A further two-thirds (65%) would like to know how to broach the subject and 62% would like a prompt to talk about it more regularly. Today’s #TalkMoreThanFootball ‘team talk’ serves as a passionate call to action for football fans to start conversations about mental health with friends or loved ones, whilst also offering practical tips on how they can do it.

Vinny Jones in front of Chelsea football tee's