INEOS Automotive Built For More

INEOS Automotive launched its first brand advertising campaign Built for More, introducing the award-winning Grenadier 4X4 to a broad global audience with a multi-channel activation across television, print, social, outdoor media and on-demand video streaming.

Debuting in the UK, the campaign rolled out in Germany, North America and Australia, before a wider release through online and social media in over 45 markets where the INEOS Grenadier is available.

Built for more car lock up

The Built for More brand platform is focused on the feeling of possibility that getting behind an INEOS Automotive vehicle can give you and is the first project since we were appointed as INEOS Automotive’s retained global creative agency, with the wider brief including global social strategy, community management and engagement through Wonderhood Makers, and refreshing the brand’s global visual identity through Wonderhood Design.


Moving away from the trend for cosmetic SUVs with complicated technology, the Grenadier was devised by Sir Jim Ratcliffe, who identified a gap in the market for a hard-working 4X4 that combined best-in-class off-road capability with modern on-road driving refinement for people who enjoy the experience and adventure of being behind the wheel. Since launch, the 4X4 has been joined by the Quartermaster, a double-cab pick-up variant, and in February 2024 a third vehicle line was revealed - The INEOS Fusilier, offering two powertrain options: A range-extender which uses a small, low emission petrol engine to charge the electric battery when external charging isn’t available, alongside an all-electric.

INEOS Portrait
INEOS Portrait