Sarson's Save Your Chippy

Our beloved national dish is in danger, with half of all fish & chip shops at risk of closing over the next 24 months.

But, if we all went to our local just twice more a year, we can help to stem the tide of predicted closures.

So, to mark National Fish & Chip Day, Sarson’s launched a campaign encouraging you to visit your local chippy. Naturally, fish and chips are known for coming in newsprint paper, so there was only one way to get Brits craving a visit to the chippy and saving our beloved establishment – via a striking Metro newspaper cover wrap, which rolled out nationwide.

Person holding a newspaper with an image of fish and chips on the front cover
Newspaper cover