Branston Bring Out The Branston
After conducting a piece of research into consumers’ memory structures, it was revealed that Branston’s catchy ‘Bring Out The Branston; jingle, which was last used in advertising in the 70s, was one of the most memorable in Britain.
The iconic pickle brand knew it was time to bring it back and remind Brits of their love for the product, while modernising it for a new generation of Branston lovers to get hooked on.
The films, directed by BAFTA-nominated Andrew Gaynord, show how only Branston’s unique and punchy hit of flavour can save a bland snack or dry lunch from disaster. They feature different foods telepathically communicating with people to lure them in and slather them with a generous dollop of Branston pickle and piccalilli.