Motorway May the Best Dealer Win

With the recent release of their new campaign ‘May The Best Dealer Win’, Motorway brings to life their unique proposition where dealers compete to give sellers a great price.

Motorway is the UK’s fastest growing used car marketplace and connects car owners who want to sell their car with their network of more than 5,000 verified car dealers.

Car dealer celebrates winning whilst standing on a giant calculator with lots of shiny lights and fan fare happens around him

The campaign spans TV, radio, social and OOH. The film, directed by Us of Academy Films, features dealers competing to buy cars on epic larger than life calculators.