Coral The Tunnel
Coral have launched its second brand film, which celebrates all football fans - from the armchair experts to the passionate pensioners- using broader culture to bring the world to life.
‘The Tunnel’ opens on a rainy pitch side, alive with the chants of onlookers in the stands. The camera focused on the player’s tunnel, as a cross section of football fans start to emerge from the darkness; shirtless fans, armchair experts, football fashionistas and passionate pensioners making their way out onto the pitch – game faces on, Coral’s free reward shaker in hand! The ad ends with the fans in a classic football line up, before the camera zooms out closing on an aerial view of the pitch.
This campaign continues Coral’s tonal shift as part of its ‘We’re Here For It’ brand platform which seeks to put fans first and connect with audiences in a more humorous way.
The 30” spot was filmed at Red Star Belgrade’s stadium in Serbia and used over 100 extras to achieve the full range of fans seen, and was directed by Glenn Kitson from Iconclast who has previously worked with brands including Nike, Berghaus and ITV.
The ad ran on TV, video-on-demand, and radio.
