Coral We're Here For It

Leading British bookmaker Coral has today launched its new ‘We’re Here For It’ brand campaign, featuring a series of new TV ads for both horse racing and gaming.

The ‘We’re Here For It’ campaign champions all the different types of racing, sports and gaming fans, and will use broader culture to help bring their world to life, starting with the Cheltenham Festival that commenced in March 2024.

The first TV ad, titled ‘We’re Here For It – Racing Fan Derby’, is a 30-second spot, filmed at Newbury racecourse. It opens in the middle of a spectacular race, with mud flying and the ground shaking as the riders go past at speed. As the camera zooms in, we can see it isn’t normal jockeys that are competing, but a cross-section of horse racing fans. It includes dapper gents, glamorous ladies, a ‘stag do’ and even a glorious gran all racing neck and neck towards the finish line.

Birds eye shot of the race track. The words 'We're Here For It Coral' in white on the floor, with horse running over it.

A second ad is set in the everyday location of a Chinese takeaway where we see a gamer playing on his phone with his friends, enjoying a quick spin on one of Coral’s free-to-play games while they wait for their food. The spot introduces Coral’s industry-leading in-play proposition, Rewards Grabber and its industry-first product, Coral Coins.

Man looking at his phone smuggly
endframe for tv advert of neon sign on restaurant shop door that reads: We're here for it, Coral.

The ads will run on TV, video-on-demand and radio, and will be bolstered for the Cheltenham Festival through Out of Home media (OOH), print advertising and broadcast sponsorships with Racing TV and Sky Sports Racing. Coral will stage a branded takeover of Cheltenham Spa station over the four days of the Festival reaching thousands of travelling racegoers.