Starling Bank The Bank Built For You
‘The Bank Built for You’ celebrates how banking is about more than just money, it’s about the people and the stories behind every pound they earn, save and spend.
Directed by Lucy Forbes, director of ‘This is Going to Hurt’ and ‘The End of the F***ing World’, the launch campaign features three 30-second TV spots which tell a relatable human story showcasing how Starling is ‘The Bank Built for You’.
‘The Dessert’ features a frustrated young woman motivated to move out after witnessing her parents sharing an overly romantic kitchen moment. She uses her ‘Move out’ Starling Saving Space to help her reach her goal.
‘Rinsed’ sees an entrepreneurial young girl washing her parents’ car in exchange for pocket money. She receives the money on her Starling Kite app but, unimpressed by the amount, negotiates for more.
‘Night Owls’ features a hard-working lorry driver on a night shift, encouraging his partner to enjoy a night out with friends. Later on, he receives a ‘Karaoke Bar’ spending notification from her on their Starling Joint Account and he drifts off to sleep with a smile.
The integrated, multi-platform campaign also includes channel-specific assets created for YouTube, BVOD, radio, podcasts, social and digital, as well as an OOH campaign shot by Starling’s in-house photographer Gina Atanesian.