Sacred Grounds St Annes Church
Introducing Sacred Grounds, the latest addition to Soho's bustling coffee scene.
Sacred Grounds comes as the first iteration of the Neighbourly Fund, an annual pro-bono initiative by Wonderhood Design focused on supporting local Soho businesses through branding and design, distinguishing themselves amidst a landscape dominated by chain establishments- increasing footfall and providing them with a greater chance of success in the cultural heart of London.
![orange and white fly posters on a wall](https://ca1-wnd.edcdn.com/_720xAUTO_crop_center-center_none/SACRED_GROUNDS_PR_001_12.jpg?v=1717764545)
![Sacred Grounds orange and white coffee cups on a counter with milk, sugar etc.](https://ca1-wnd.edcdn.com/_720xAUTO_crop_center-center_none/SACRED_GROUNDS_PR_001_10.jpg?v=1717764545)
![dual image of a person wearing a sacred grounds top, holding a coffee, and a orange coffee vinyl on a white wall](https://ca1-wnd.edcdn.com/_720xAUTO_crop_center-center_none/SACRED_GROUNDS_PR_001_9.jpg?v=1717764546)
Wonderhood Design collaborated closely with the team at St. Anne's Church to develop a comprehensive brand identity, encompassing everything from the name, logo, bespoke fonts, colour palette, and advised interior and exterior design. This was brought to life in-store as well as through above-the-line comms, with an out-of-home campaign, bespoke merchandise designed social content, bringing the spirit of the coffee shop to life across all platforms.
![dual image of Sacred Grounds A-board and logo adorned coffee bags](https://ca1-wnd.edcdn.com/_720xAUTO_crop_center-center_none/SACRED_GROUNDS_PR_001_131.jpg?v=1717764546)
![Sacred Grounds Merch - back and front](https://ca1-wnd.edcdn.com/_720xAUTO_crop_center-center_none/SACRED_GROUNDS_PR_001_13.jpg?v=1717764546)
![Holy statue with the copy 'Divine coffee in the heart of Soho - Sacred Grounds'](https://ca1-wnd.edcdn.com/_720xAUTO_crop_center-center_none/SACRED_GROUNDS_PR_001_3.jpg?v=1717764547)
The new brand world and visual identity aims to create a brand narrative that truly encompasses the diverse human spirit of the neighbourhood and community of the church: welcoming all.
![four pack of merch; hat, totes, tshirts](https://ca1-wnd.edcdn.com/_720xAUTO_crop_center-center_none/Untitled-design-4.png?v=1717764547)