Sacred Grounds St Annes Church

Introducing Sacred Grounds, the latest addition to Soho's bustling coffee scene.

Sacred Grounds comes as the first iteration of the Neighbourly Fund, an annual pro-bono initiative by Wonderhood Design focused on supporting local Soho businesses through branding and design, distinguishing themselves amidst a landscape dominated by chain establishments- increasing footfall and providing them with a greater chance of success in the cultural heart of London.

orange and white fly posters on a wall
Sacred Grounds orange and white coffee cups on a counter with milk, sugar etc.
dual image of a person wearing a sacred grounds top, holding a coffee, and a orange coffee vinyl on a white wall

Wonderhood Design collaborated closely with the team at St. Anne's Church to develop a comprehensive brand identity, encompassing everything from the name, logo, bespoke fonts, colour palette, and advised interior and exterior design. This was brought to life in-store as well as through above-the-line comms, with an out-of-home campaign, bespoke merchandise designed social content, bringing the spirit of the coffee shop to life across all platforms.

dual image of Sacred Grounds A-board and logo adorned coffee bags
Sacred Grounds Merch - back and front
Holy statue with the copy 'Divine coffee in the heart of Soho - Sacred Grounds'

The new brand world and visual identity aims to create a brand narrative that truly encompasses the diverse human spirit of the neighbourhood and community of the church: welcoming all.

four pack of merch; hat, totes, tshirts