Three Life Needs A Big Network

Three’s new brand platform, campaign and visual identity is designed to help the brand come-of-age. It’s the little ways people use the network every day that is the most powerful thing of all.

This campaign, which launched across TV, instore, digital, social and OOH, captures life with all its quirks and idiosyncrasies, while the new look will help Three to feel vibrant and more distinctive.

Three branded output
Three branded output


  • Three has seen improvements across key Brand Health metrics since the launch of LNABN, including Spontaneous Awareness and Brand Consideration – the latter hitting its highest level since October 20.
  • Key image attributes Network coverage, Customer Service, ‘A brand for Me’ have also seen directional improvements.

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