SumUp oOOoofficial

With a record number of new businesses set to emerge post-lockdown, fin-tech company SumUp aims to own that pivotal moment when SMEs invest in their first card reader.

In our first work for the brand, this moment is brought to life across TV, OOH, radio and digital. The TVC, directed by Thomas Ormonde, features a chain of impressed ‘oooos’ at the sight of a SumUp card reader, with each scenario becoming just a little bit more absurd than the last.