Three Glow
Three UK’s latest integrated campaign ‘Glow’, champions the everyday wins that come with being a Three customer.
The brand campaign brings to life that people experience a real, tangible ‘glow’ when they redeem special offers and rewards, available from Three – including discounted coffee and cinema tickets, plus the option to upgrade to the latest handset anytime during their contract.
Directed by Marie Shuller, the ad opens at a bus stop, where a mysterious warm light suddenly dazzles everyone. As onlookers shield their eyes in disbelief, we meet Amy, a Three customer, who radiates a captivating glow after redeeming her £1 coffee with her Three+ rewards app. Her luminous presence turns heads wherever she goes, inspiring others to join Three and enjoy the same benefits.
The ad was shot in Walthamstow Village and features a soundtrack which has been exclusively composed for the campaign. The ad also features a teaser cameo of TikTok comedy star and actor Henry Rowley, who will be working with the mobile network on a forthcoming social media campaign.
‘Glow’ premiered on TV across UK channels and has a multi-channel strategy with a mix of AV, OOH, DOOH and radio, alongside integrating Three’s own channels, including retail stores, social media, customer and internal communications. With each channel amplifying the campaign’s core message - demonstrating the joyous feeling from being a Three customer.
