Starling Bank Off the Ground
In 2018 Starling became the first mobile bank to launch business accounts, with no monthly fees and an in-app marketplace, allowing business owners to connect with other smart and flexible products. Our debut campaign for the brand was designed to build the brand’s SME customer base; while the work, which spans TV, radio and outdoor, also reinforces Starling’s leading proposition as a national UK bank.
Results
- Europe's fastest growing business bank in 2020, 310,000 new business accounts, 400% annual growth rate
- Brand awareness surged 30% to an all time high
- Over 1m new retail customers, with a new customer signing up every 35 seconds
