Branston Hit of Home

Generations have been built on cheese and Branston pack-lunches but for some, the loved brand has disappeared to the back of the kitchen cupboard.

This campaign, directed by 26-year-old BAFTA-nominated Charlotte Regan, plays on the powerful feelings of trust and familiarity. All it takes is a whiff of the pickle or a glance at that iconic packaging to send us back to our childhood and a warm hug from our parents.