Serious Tissues Naked Protestor

Serious Tissues is the UK's first carbon-neutral toilet paper, made from 100% recycled paper with zero plastic.

With a brilliant product in place and an amazing company ethos (they have already planted almost 1.5m trees and created 17+ years of employment), they needed to get the word out there.

We joined forces with Serious Tissues and entered the 2022 Sky Zero Footprint Fund Initiative - a £2m advertising fund which supports and aims to inspire others to join the journey to Net Zero Carbon.

Serious Tissues secured the Grand Prix million-pound prize because of its “category-changing product” and the compelling way their mission was displayed throughout the advert, written and produced by Wonderhood Studios, with Brilliant Artists and Oh Studio.