Hargreaves Lansdown Helping Britain Invest Through It All
As Hargreaves Lansdown's new creative agency, we helped them launch a new creative platform and campaign, ‘Helping Britain Invest Through It All’.
The cinematic 60” launch film, ‘Through It All,’ charts four decades of national change outside Number 10 Downing Street, as new leaders, shifting policies and defining moments of crisis and progress shape the country and investment landscape, all seen outside the same iconic black door. From the birth of the internet and the optimism of Cool Britannia, through the credit crunch, Brexit and the pandemic, the film captures the ever-changing landscape of British politics. But through every speech, every swing, every shift, Hargreaves Lansdown has helped people stay steady and build wealth that lasts, reminding the audience that “We’ve seen a lot of change over the last 45 years. But one thing stays the same. We’ll be here, helping Britain invest through it all.”
After a significant year for the business, marked by a change in ownership and renewed marketing leadership, this campaign represents the beginning of a bold new chapter for the brand that has helped Britain invest for nearly half a century.
With this new campaign, Hargreaves Lansdown reinforces its position as the nation’s trusted investment leader; confident, proud, and unshakably British. The campaign reminds Britons that confidence in investing isn’t about chasing fads; it’s about knowing your money is in the right hands. For 45 years, Hargreaves Lansdown has stood at the forefront of UK investing, trusted by more than two million clients and managing £190 billion in assets.
The campaign was created by James Rafter and Myles Vincent and directed by Tom Green through Stink UK.
