Macmillan | Super Surgeons - A Chance at Life

Following the pandemic, Macmillan Cancer Support needed to remind the public of the breadth of support it provides beyond its well-known association with nurses, coffee mornings, and end-of-life care. We created Super Surgeons: A Chance at Life, a BAFTA-nominated Channel 4 documentary series that used powerful human storytelling to showcase the emotional, practical, financial, and physical realities of cancer care, highlighting Macmillan's role at every stage of a person's journey. The series reached over 1 million viewers, becoming Channel 4's second-largest 10pm launch of 2022, shifted perceptions of the charity, made Macmillan the most talked-about charity in the UK and the fourth most talked-about brand overall, and achieved an 86% positive audience rating.