Branston Hit of Home

The temptation with Branston was to shout about its product benefits. The visceral hit of the product, the oomph it packs and its uniquely tangy crunch.

Generations have been built on cheese and Branston pack-lunches but for some, the loved brand has disappeared to the back of the kitchen cupboard. This campaign is designed to play on the powerful feelings of trust and familiarity. All it takes is a whiff of the pickle or a glance at that iconic packaging to send us right back to our childhood and a warm hug from our parents.

Results

  • Highest WOM in their history
  • 50% month-on-month uplift and a 10% year-on-year value sales uplift in 2020
  • Long-term ROI predicted at £2.80