Three The UK’s fastest 5G network. Whenever you need it most.
Rather than focusing on the technology itself and the far-flung potential uses of 5G in the future, Three UK’s new campaign focuses on what it can bring to consumers today and champions the small everyday connections that could benefit from the help of a high-speed 5G network infrastructure.
The campaign is part of Three UK’s brand ‘Life Needs a Big Network,’ which launched in July 2021. The film will run across TV, VOD and cinema, and is supported by an in-store and OOH campaign shot by Sophie Jones which spotlights the everyday, relatable moments in which people rely on their 5G network when they need it most.