Starling Bank SME

Off the back of the success of our personal banking campaign ‘Set Yourself Free’ earlier this year, we partnered with Starling Bank to inspire SMEs to break free from their incumbent bank and switch to Starling.

The campaign features four 30-second films. Three of the spots focus on individual businesses - a dog groomer, a painter and an entrepreneur working in a coworking space - with the fourth execution featuring a medley of all three businesses.

Building on the theme in the personal banking campaign, both people and objects lift off the ground as if weightless, reflecting the ease, freedom and comfort you get when you have Starling by your side.