As a relatively newer player on the business network scene, Three faces lower spontaneous awareness and credibility perceptions compared to its competitors.

So, the aim was to help them cut through the business telco market in a distinctive and credible way.

Although Three has the UK’s fastest 5G, businesses don’t currently see them as a credible network for their business. Yet, behind the scenes, Three Business are powering an incredible range of industries and innovations.

So, we wanted to shout about it by incorporating Three’s most distinctive asset into the heart of the innovative industries they power and show how Three’s network can give users a boost.

In OOH, executed with the use of CGI, we showed how Three empowers a range of industries from Aviation, Healthcare and Construction.