Royal Navy | Made in the Royal Navy

In 2014, The Royal Navy was in deep water. Entry targets were up dramatically, but with no extra budget and a generation who'd never once thought about joining - a couple of ads about job openings wouldn't cut it. After countless evenings in pubs with sailors, the same story kept bubbling to the surface: the Navy wasn't just a job, it made them who they are.  No matter where you were born, you can be Made in the Royal Navy. Over a decade, this platform has torn up perceptions of military life and pulled in an entire generation of recruits.

Results

• Recruitment targets have been exceeded by 300%, with significant cost-savings for the UK taxpayer.