the Design Museum

Following the museum's relocation a few years ago, rapid organic growth led to gaps and inconsistencies in the brand guidelines. We partnered with the team to refresh their toolkit and establish clear, cohesive guidelines, with a particular focus on their retail and commercial offering. Beginning with a comprehensive brand audit, we identified inconsistencies across key touchpoints, from wayfinding and signage to cafés, shops, and restaurants. We then redefined the brand system and developed a robust commercial toolkit covering everything from posters and book covers to product tags and in-store materials, enabling the internal team to confidently deliver a consistent brand experience across the museum.