My Grandparents War

MyHeritage wanted to move beyond traditional genealogy marketing and demonstrate the emotional power of family history to a mainstream audience. We created My Grandparents' War, a four-part Channel 4 documentary series following well-known personalities as they uncovered the untold stories of their grandparents' wartime experiences. Using family history research, historical records, and archive material, each episode revealed remarkable personal stories while showing how MyHeritage helps people connect with their past. The campaign delivered the most-viewed and most-engaged social content of any Channel 4 Ad Funded programme, generated Channel 4's highest-performing Reels and one of its top-performing Facebook posts, while a Kit Harington Reel achieved over 385,000 views, outperforming 80% of Channel 4 Facebook Reels over an eight-week period.