Current Account Switch Service | Call the Shots

An entire generation of young people were unaware of the importance and ease of switching their bank account and as a result risked being underserved by their current bank. Seeing parting with their first bank accounts as an unnecessary faff they were missing out on switching to an account that better suited their needs. To get them on-board we turned switching from forgettable financial admin into a financial power move. Call the Shots put original music, written and performed by emerging Gen Z artists with genuine creative control, at the centre of a regulated banking campaign, and made it behave like a music release instead.

Results

• 18–24 awareness up 43%, almost double the campaign target.
• The highest monthly awareness since 2019.
• A significant lift in trust, confidence and intent to switch.