Three Life Needs A Big Network

Three's new brand platform, campaign and visual identity is designed to help the brand come-of-age.

Three branded output
Three branded output

Results

  • Three has seen improvements across key Brand Health metrics since the launch of LNABN, including Spontaneous Awareness and Brand Consideration – the latter hitting its highest level since October 20.
  • Key image attributes Network coverage, Customer Service, ‘A brand for Me’ have also seen directional improvements.

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