Three Gogglebox

Following Three's sponsorship of Gogglebox, we created idents to show how we are able to stay connected to our favourite content "wherever, whenever and however" we want.

The suite of 15”, 10” and 5” idents reveal relatable human truths and give a small window into people’s lives, mirroring the concept of the TV series. The characters are seen at work, grabbing five minutes alone time in a cupboard without the kids or winding down before bed with their Gogglebox viewing.

Chelsea FC x Gogglebox

To mark the return of Celebrity Gogglebox, Three UK united its sponsorship of Chelsea FC and Channel 4’s Gogglebox. The idents feature Chelsea FC players Mason Mount, Reece James and Timo Werner seen watching the show on their mobiles while they stretch, train and relax.

It is the first time Three UK has brought together two sponsorship assets, with the spots part of Three’s continued drive to strengthen its brand appeal to multiple audiences.