Migration Museum Football Moves People
Without migration, football as we know it wouldn't exist. For the 2020 UEFA Euros, we wanted to remind people that the story of our football team and our country, is one enriched by immigration.
Football Moves People is a digital, out-of-home and in-pub campaign that aims to change this –placing migration at the heart of national conversations around UK sport, culture, and society.
More than half of the men's England squad have at least one parent or grandparent born outside the UK. Using starting line-ups and score lines we brought to life how different things would be, without the impact of immigration.
And we celebrated player's immigration origins with localised posters showing where England starts started.
‘In a graphic Euros campaign, Wonderhood Studios highlights how migration has shaped football’
- 860% MoM increase in branded conversations
- Website crashed from so many visits!
- National press coverage in the Mirror and Financial Times