Migration Museum Football Moves People

Without migration, football as we know it wouldn't exist. For this summer’s Euro’s we wanted to remind people that the story of our football team and our country, is one enriched by immigration.

Football Moves People is a digital, out-of-home and in-pub campaign that aims to change this –placing migration at the heart of national conversations around UK sport, culture, and society.

Migration Museum Image

More than half of the England squad have at least one parent or grandparent born outside the UK. Using starting line-ups and score lines we brought to life how different things would be, without the impact of immigration.

And we celebrated player's immigration origins with localised posters showing where England starts started.

Migration Museum Image - Sterling No 10

‘In a graphic Euros campaign, Wonderhood Studios highlights how migration has shaped football’

— It’s Nice That

Migration Museum Image
Migration Museum Image
Migration Museum Image

Results

  • 860% MoM increase in branded conversations
  • Website crashed from so many visits!
  • National press coverage in the Mirror and Financial Times

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