MADE Never Ordinary
MADE’s new brand platform Never Ordinary is an exploration of the home being a hub for creativity and originality. It’s about making statements, obsessing over detail, and being daring in design.
The launch film, directed by Fabrice Le Nezet, features an unexpecting guest arrive in his date’s home for the first time. He finds himself in a long corridor with a series of pristine doors. As he opens each door, the room comes alive with the personality of the furniture inside; bedazzled by flying sofas and beguiled by an underwater world.
The film will run across MADE’s key European markets: the UK, France, Germany, and The Netherlands. Supporting the digital campaign is a series of stills shot by Joe Jackson, which mirrors the three rooms featured in the film. ‘Never Ordinary’ will work as a guiding internal philosophy from showrooms to customer services and product packaging.