Independent station Soho Radio unveiled a bold new brand refresh, putting exploration and discovery at the heart of its website, app, and visual identity.

Founded in 2014, Soho Radio built a cult following by championing music and subculture without compromise- a spirit captured in a digital-first, flexible design inspired by lo-fi graphics and band stickers. A new logo, customisable show assets for DJs, and a fully overhauled app invite listeners to dive into archives, discover unexpected sounds, and experience radio that’s as dynamic and adventurous as the community that powers it.